Cookie Policy

1. What are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help us make our site work, understand how it is used, and support our marketing activities. Some cookies are strictly necessary for the site to function, while others are optional and used only with your consent.

2. How We Use Cookies on Buchanan.com

We use cookies set by us and by our service providers, including our marketing and CRM platform HubSpot, to:

• operate and secure our website,
• understand how visitors use our pages,
• remember your preferences (such as language), and
• measure and improve our marketing and digital campaigns.
• You can manage your cookie preferences at any time using the cookie banner or the “Cookie settings” option displayed on our site.
• deliver targeted advertising and account-based marketing through platforms such as Google Ads, Demandbase, and social media networks
  
  

3. Types of Cookies We Use

A. Necessary Cookies

These cookies are essential for buchanan.com to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such

__cfruid

This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies.

__cfuvid

This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies.

__cf_bm

This cookie is set by HubSpot's CDN provider and is a necessary cookie for bot protection. It expires in 30 minutes. Learn more about Cloudflare cookies.

__hs_opt_out

• This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again.
• This cookie is set when you give visitors the choice to opt out of cookies.
• It contains the string "yes" or "no".
• It expires in 6 months.

__hs_do_not_track

• This cookie can be set to prevent the tracking code from sending any information to HubSpot.
• It contains the string "yes".
• It expires in 6 months.

__hs_initial_opt_in

• This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.
• It contains the string "yes" or "no".
• It expires in seven days.

__hs_cookie_cat_pref

• This cookie is used to record the categories a visitor consented to.
• It contains data on the consented categories.
• It expires in 6 months.

__hs_gpc_banner_dismiss

• This cookie is used when the Global Privacy Control banner is dismissed.
• It contains the string "yes" or "no".
• It expires in 180 days.

__hs_notify_banner_dismiss

• This cookie is used when the website uses a Notify consent banner type.
• It contains a boolean value of True.
• It expires in 180 days.

hs.superstore.laboratory.<id>

• It contains an offline cache of cohorts that a user got assigned for HubSpot Product experiments.
• It doesn't contain personal identifiable information or information that can identify your device or hardware
• HubSpot experiments are anonymous and aren't attached to user sessions. However, if tracking consent is given, specific experiments might be tied to identifiable user sessions.
• The individual contents of this storage entry expire automatically upon specific dates determined by HubSpot Product. Often, these are 48 hours.
• It can't be manually removed and is automatically created whenever conditions are met.

<id>_key

• When visiting a password-protected page, this cookie is set so future visits to the page from the same browser do not require login again.
• The cookie name is unique for each password-protected page.
• It contains an encrypted version of the password so future visits to the page will not require the password again.
• It expires in 14 days.

B. Analytics Cookies

These are non-essential cookies controlled by the cookie banner. As a visitor to our site which is supported by HubSpot, you can opt out of these cookies by not giving consent. The cookies help us understand how visitors use buchanan.com so we can measure and improve performance. They collect information such as which pages are visited, how long visitors stay on a page, and which links are clicked.

__hmpl

• This cookie contains metadata regarding tracking events that HubSpot collects throughout the user's journey at HubSpot.
• It's stored either on the Browser's Session Storage or Local Storage based on the presence or lack of tracking consent.
• It doesn't contain personal identifiable information or information that can identify your device or hardware.
• It can't be manually removed and is automatically created whenever conditions are met.

hublytics_events_53

• This browser storage entry is used by HubSpot Product to temporarily store tracking events created by HubSpot Product until they get dispatched over the network.
• It's stored either on the Browser's Session Storage or Local Storage based on the presence or lack of tracking consent.
• It doesn't contain personal identifiable information or information that can identify your device or hardware.
• It can't be manually removed and is automatically created whenever conditions are met.

__hstc

• The main cookie for tracking visitors.
• It contains the domain, hubspotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
• It expires in 6 months.

hubspotutk

• This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
• It contains an opaque GUID to represent the current visitor.
• It expires in 6 months.

__hssc

• This cookie keeps track of sessions.
• This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
• It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
• It expires in 30 minutes.

__hssrc

• Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
• If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
• It contains the value "1" when present.
• It expires at the end of the session.

 

C. Additional Analytics Providers

In addition to HubSpot, we use third-party analytics services to better understand how visitors interact with our website and to improve performance and user experience.

Google Analytics
We use Google Analytics, a web analytics service provided by Google, to collect information about how visitors use our site.

Google Analytics uses cookies and similar technologies to collect information such as:

• pages visited,
• time spent on pages,
• interactions and navigation paths,
• device and browser information, and
• IP address (which may be anonymized where required).

This information is used to compile reports on website activity and improve our website performance.

You can learn more about how Google uses data here:
https://policies.google.com/privacy

You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

D. Advertisement and Targeting Cookies

These cookies may be set by us or by our advertising and marketing partners to build a profile of your interests and show you relevant advertisements on other websites. They also help us measure the effectiveness of our campaigns.

These cookies are only set with your consent.

Google Ads (PPC & Remarketing)
We use advertising services provided by Google, including Google Ads and remarketing features.

These technologies:

• use cookies to track visitors across websites,
• allow us to display relevant ads based on prior visits to our site,
• measure ad performance and conversions.

Google may use:

• first-party cookies (such as Google Analytics cookies), and
• third-party cookies (such as the DoubleClick cookie)

to show ads to users based on their visits to this and other websites.

Users can control or opt out of personalized advertising by visiting: https://adssettings.google.com

Demandbase (Account-Based Marketing)
We use services provided by Demandbase to support our account-based marketing (ABM) efforts.

Demandbase may use cookies, IP address recognition, and similar technologies to:

• identify the company associated with a visitor’s IP address,
• understand engagement with our website,
• support targeted advertising and personalization,
• help our sales and marketing teams better understand business interest.

The data collected is generally used at a company or organizational level and not to directly identify individual users.

You can learn more about Demandbase’s privacy practices here: https://www.demandbase.com/privacy-policy/

Social Media and Advertising Platforms
We may use advertising and tracking technologies from social media platforms, including:

• LinkedIn (LinkedIn Insight Tag)
• Facebook / Meta (Meta Pixel)
• X (formerly Twitter pixel)

These platforms may use cookies or tracking pixels to:

• track user interactions with our website,
• measure the effectiveness of advertising campaigns,
• enable retargeting and personalized ads on their platforms.

These cookies may collect:

• pages visited,
• actions taken on the site,
• device/browser data,
• hashed identifiers (where applicable).

You can learn more or manage your ad preferences on these platforms:

• LinkedIn: https://www.linkedin.com/psettings/advertising
• Facebook/Meta: https://www.facebook.com/adpreferences
• X (Twitter): https://x.com/settings/privacy
  
  

4. Cookies set by HubSpot

Because we use HubSpot to power parts of our website and marketing, HubSpot may set the cookies described in the categories above when you visit buchanan.com. A full, up‑to‑date list of cookies that HubSpot may set in your browser, including names, purposes, and lifetimes, is maintained in HubSpot’s product documentation. We base our cookie categories and examples in this policy on that documentation.

5. Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Use the on‑site cookie banner or “Cookie settings” link to accept or decline non‑essential cookie categories.

Adjust your browser settings to block or delete cookies. Please note that blocking some types of cookies may impact your experience of the site.

Additionally, depending on your location, you may have the right to opt out of certain types of data sharing for advertising purposes. This can be done through our cookie banner or by using available privacy controls such as Global Privacy Control (GPC) signals.

6. Updates to this Cookie Policy

We may update this cookie policy from time to time, for example to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. When we make changes, we will update the “last updated” date at the top of this page.

7. Regional Privacy Rights and Cookie Preferences

Our website may display different cookie consent experiences depending on your location to comply with applicable privacy laws.

Visitors Outside the United States (including the European Economic Area and United Kingdom)

Visitors in these regions are presented with a cookie consent banner that allows them to accept or reject non-essential cookies before they are set, in accordance with applicable data protection laws such as the General Data Protection Regulation (GDPR).

Visitors in the United States

Visitors in the United States are presented with a consent experience aligned with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

California Privacy Rights (CPRA)

Under California law, certain uses of cookies and tracking technologies for advertising purposes may be considered a “sale” or “sharing” of personal information.

We may use cookies and tracking technologies from third parties such as:

• Google
• Demandbase
• LinkedIn
• Facebook
• X 
  
  

to support:

• targeted advertising, 
• remarketing,
• account-based marketing,
• and campaign management.

These activities may be considered “sharing” under California law.

Your Right to Opt Out
California residents have the right to opt out of the sale or sharing of their personal information.
You can exercise this right by:

• Selecting “Reject” or adjusting your preferences in our cookie banner
• Clicking the “Do Not Sell or Share My Personal Information” link (where available)
• Enabling Global Privacy Control (GPC) signals in your browser, which we honor where required 
  
  

8. Contact Information 

If you have questions regarding this Cookie Policy, please contact:

Buchanan Technologies
1026 Texan Trail, Suite 200
Grapevine, TX 76051
Email: info@buchanan.com
Phone: +1 (888) 730-2774